Art Direction, Photography & Styling
by the Lips Brothers.
Written by Oliver Lips.
We're thrilled to finally share with you an editorial we shot in Sydney for the Swiss magazine NU ICONS. It features the HUGO Spring / Summer 2017 collection that takes a nostalgic look back to the digital landscape of the 1980s, viewed through a modern-day lens.
We were inspired by the campaign that was shot by one of our favorite photographers, Harley Weir, in the Californian desert. Laid-back looks, Sydney's surfer vibe and the Australian summer sun set the mood for this editorial.
Find our full feature in the Spring 2017 DEFINING THE RULES issue - now on Swiss newsstands.