Digital Oasis

Art Direction, Photography & Styling
by the Lips Brothers.

Written by Oliver Lips.

 

Moritz is wearing a checked slim fit suit.

Moritz is wearing a floral printed shirt and sneakers.

 

We're thrilled to finally share with you an editorial we shot in Sydney for the Swiss magazine NU ICONS. It features the HUGO Spring / Summer 2017 collection that takes a nostalgic look back to the digital landscape of the 1980s, viewed through a modern-day lens.

We were inspired by the campaign that was shot by one of our favorite photographers, Harley Weir, in the Californian desert. Laid-back looks, Sydney's surfer vibe and the Australian summer sun set the mood for this editorial.

Find our full feature in the Spring 2017 DEFINING THE RULES issue - now on Swiss newsstands.