The New Blue
Comme des Garçons Parfum presents Blue Invasion. A series of three scents that embrace a radical contradiction: A clash of luxurious warmth and searing coolness. Fresh, non-fresh. Cool yet warm.
I am very happy to announce that Comme des Garçons Parfums has asked me to help them promote their new Blue perfumes* in a fun way. The challenge was to create a photo series inspired by the sentence «... is the new blue». As we always hear in fashion that different colors are the new black we thought it would be funny to change black in favor of blue and display it on large pictures while the fonts are inspired by each perfume package. Now it kind of looks like art, don't you think?
Enter the Instagram contest: Take a photo using the Instagram app that illustrates your interpretation of «The New Blue» and upload it with the hashtag #thenewblue. The top 10 Instagram pictures which best evoke «The New Blue» will win a Comme des Garçons Parfums Blue fragrance of your choice. Be creative!
Next to the Instagram contest you can also win free samples of the Blue fragrances. The only thing you have to do is to fill in a word which ends the phrase
«... is the new blue». Try it!
BLUE CEDRAT. An unexpected alliance of fiery Virginian cedar wood with metallic rose and a zesty, bitter quinine accord.
BLUE ENCENS. A bold fusion of mystical incense and crushed Artemisia contrasted with blazing frozen spices.
BLUE SANTAL. An iced, cooling Australian sandalwood accompanied with warm pine notes and sharp juniper berries.
-click on the perfumes to buy-
*I haven't smelled the perfumes yet due to delivery delay, but I had to post this today in order to be sure that you have equally high chances to win the prizes.