Photography and editing by Moritz Lips.
Yesterday we visited the adidas showroom in Zurich. We caught a glimpse of the Spring / Summer 2014 collections (they were already taking it down to put up the Fall / Winter 2014 collections) and talked about the history of this iconic German brand which was established in the beginning of the 1920s by Adolf Dassler. It is amazing to think that at the same time so many different famous fashion designers work for adidas: Jeremy Scott, Stella McCartney and Yohji Yamamoto as well as numerous collaborations such as the latest one with Kanye West. For the upcoming season they were really digging into the archives: The result is a retro-inspired collection which focuses on the 2014 FIFA World Cup in Brazil. Not only did they produce the official football, but they will also be presenting the national teams of Germany, Spain, Russia, Japan, Mexico, Colombia and Argentina.