H&M Design Award 2014
Photography and editing by Moritz Lips.
As you might already know from Instagram or Twitter, Moritz and I were invited to Stockholm by H&M to attend their Design Award 2014 fashion show yesterday during Mercedes-Benz Fashion Week Stockholm. Eddy Anemian, winner of this years award, showed an incredible collection, which will be available in selected stores worldwide and a slightly different / more commercial form from September on. His extraordinary craftsmanship and eye for details led to a deserved victory! After the show I was lucky enough to meet Margareta van den Bosch, who is the creative advisor at H&M and one of the most influential persons in the fashion industry.
As for my look I chose to wear my new Kenzo tiger sweater (probably the last blogger on earth to get it hahaha) and go for a layering-look as it's freezing here in Stockholm! We took some of the pictures outside our hotel, the amazing Hotel Nobis. Stay tuned for many more pictures in the following days!