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Lips-Brothers.com is a high quality blog about menswear, travel and photography created by the Swiss and Danish brothers Oliver & Moritz Lips.

VIU Flagship Store Opening

With Manon of VIU, both wearing S/S 2014 sunglasses. Photo © www.egoshooting.com.

With Manon of VIU, both wearing S/S 2014 sunglasses. Photo © www.egoshooting.com.

Last Thursday I attended the flagship store opening of VIU Eyewear. Their new store is located at Grüngasse 4, 8004 Zürich. To be honest I was a lousy blogger that day since I didn’t take any pictures of the store itself (now you have to go there by yourself). It is furnished very minimalistic and stylish with only two walls displaying their (sun)glasses.They had set up a photo booth, which obviously was too low for me since half of my head isn’t visible, but nonetheless so much fun and we were spoiled with delicious John baker sandwiches and what not. The celebration of the opening was great and I saw so many familiar faces all gathered together by VIU!

For the occasion I wore a simple and elegant look nearly in all-white. Despite the sun was shining it was pretty cold that day so I had to throw in my Hardy Amies pilot jacket as well. I was also wearing the super limited edition (only 30 pieces made) VIU x Kutti MC mirrored sunglasses.

I can’t wait to tell and show you more from the Spring / Summer 2014 collection which will be out by the end of May!

Photo by Andrea Monica Hug.

Photo by Andrea Monica Hug.

I am wearing:

VIU x Kutti MC limited edition sunglasses
Hardy Amies pilot jacket
Jacques Britt shirt
Massimo Dutti pants
Cordwainer boots
Swatch “Leblon” watch

With Manon of VIU, both wearing S/S 2014 sunglasses. Photo © www.egoshooting.com.

With Manon of VIU, both wearing S/S 2014 sunglasses. Photo © www.egoshooting.com.

Photo by Andrea Monica Hug.

Photo by Andrea Monica Hug.


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