IRO Secret Production
Last week I was invited to the IRO Secret Production held at NEO bar in Zurich. They didn't want to do a normal presentation or runway show to showcase their A/W 2014 collection so it was more of a performance art: Several models pretended to be in the bedroom changing clothes in front of the mirror while their model-colleague was watching and giving advice. It was a very intimate setting with only a few bloggers, people from the press and others. The lookbook for the A/W 2014 menswear collection of IRO isn't ready yet, but I will of course show you all the pieces as soon as possible! To be honest I completely fell in love with this brand even though I hadn't heard of it before a couple of weeks ago (shame on me). It is so wearable, stylish, chic and cool and the leather jacket I wore that evening is probably the leather jacket of my dreams! Never felt so good wearing a leather jacket. A small selection of he current S/S 2014 menswear collection - including this leather jacket - is only available at KOMPLEMENTAIR, but from July or August on the menswear collection for fall will also be available at their store on Strehlgasse 5, 8001 Zürich!
I am wearing:
IRO 'Evan' leather jacket
Marc Stone shirt
- both available at KOMPLEMENTAIR -