Photography and editing by Moritz Lips.
A few weeks back we went to the launch of the new Swiss eyewear brand VIU. The concept is easy: no stores (solely pop-up's) and only a few employees to keep the costs low in order to offer us the best price. The eyewear is designed by Fabrice Aeberhard and Christian Kaegi in Switzerland and hand-made in Italy.
If there isn't a pop-up store available in your distance you can easily use their Try At Home* service where you can order up to 4 (sun)glasses and keep them 4 days so you have enough time to decide which one of them you want to go with! After that you send back all of them for free and they'll send you the one you chose (incl. designer case, cleaning tissue and optional correction of the lenses) within 7 to 8 days. Easy as that.
They were kind enough to send me some glasses and I decided to shoot a little editorial with the focus on the eyewear!
* Currently only available in Switzerland, internationals have to purchase the (sun)glasses directly.