Photography by Moritz Lips.
Up until now I found it really challenging to find good jewelry for men. A lot of them look sort of childish, are poor quality or too casual, but Bernard James’ designs are sophisticated, versatile and quality-wise amazing.
The New Yorker started making jewelry in 2010. All his jewelry is hand crafted in New York City and out of sterling silver and genuine leather. The pieces are simple yet a statement and go with every outfit. Ever since I received them I have been wearing them a lot, whether it was with a casual or an elegant look, they always seem to match perfectly.
For this shooting we envisioned a simplicity in terms of clothing that would allow you to see the force of each of the jewelry pieces. We were inspired by the Saint Laurent jewelry campaign and kept most of the pictures in black and white.