Art Direction, Styling and Photography by the Lips Brothers. Written by Oliver Lips.
Fashion has always been a form of expression. Whether you’re expressing your mood, distinguish yourself from others, dress for different occasions and as a recent hype mark your stand on political and social matters.
Moritz and I are true 90’s kids. We were both born in the early nineties and our childhood was influenced by that time. For this story we wanted to channel our inner 90’s self with retro-inspired streetwear looks – shot on a schools sportsground.
As you may have seen on Instagram, Moritz and I were invited to Vienna in Mid-March for the launch of the Zalando Man Box. The box is meant symbolic, as you choose from your favorite category such as “On the road”, “Streetlife”, “On form”, “Gallery crowd” or “Lost weekends”, select the pieces and brands you love and create your own Man Box. It is both for the ones who like it simple and easy, because they know what they want and for the ones seeking inspiration to try something new.
If you have been following us for a while you might know that this isn’t our regular style, but we wanted to try something new for this story. We love the logo sweaters from Penfield and Puma, the loose fitted jeans and retro sneakers from Nike and Puma – perfect for that laid-back streetwear look.
Try it yourself and create your own personal Man Box.
This post was created in collaboration with Zalando.