Lips Brothers


The Lips Brothers, Moritz and Oliver, are a creative duo based in Zurich, Switzerland | Photography, Film & Art Direction

Baselworld 2014

Pictures taken with the Samsung NX300. Editing by Moritz Lips

Last Thursday and Friday Julian and I visited the Baselworld exhibition in order to discover the novelties of the watch industry. At Baselworld half of the turnover is being made during those eight days of watch fair and when looking at some of the big booths it is clear how important Baselworld is to them. You would think that looking at some little timepieces doesn't take up that much time, but as a matter of fact you can walk around the whole day and will probably still haven't seen it all. My impressions from last year were definitively settled this time.

My idea of the perfect watch is simple: Leather strap in black or brown, elegant and simple dial and automatic. To me a watch isn't a fashionable accessory, but a piece or rather a companion - if it's high quality - you keep for life. What is your idea of the perfect watch?

That day I was wearing a blue Zara blazer, Paul Smith shirt and H&M pants. Accessory-wise I wore my VIU sunglasses, a tie from Yves Gerard, Atelier F&B pocket square and jewelry from Thomas Sabo, Hermès and Bernard James. My left wrist of course was watch / jewelry free so I could try on all those gorgeous watches! ;-)


One of the most interesting booth’s of Baselworld was definitively the Emporio Armani safe. Unfortunately I wasn’t allowed to take pictures inside, but the watches we saw were amazing. All really simple and elegant, clearly my style.


At Calvin Klein Watches and Jewelry I was lucky enough to meet Nicole Warne from Gary Pepper, Chiara Ferragni from The Blonde Salad and Ulrich Grimm, Creative Director of Calvin Klein Men’s and Women’s Shoes and Accessories. Click here and here for the Instagram pictures.

We had received invitations from Movado and Hugo Boss to discover their latest watches collections. The Movado Group was for the first time located all together in the Halle 1.0 South. Movado, Ebel, Concord, Coach, Hugo Boss, Lacoste, Juicy Couture, Tommy Hilfiger and Scuderia Ferrari all belong to the Movado Group. For this occasion the South Korean artist Chul Hyun Ahn had set up his beautiful light installation called "Perceiving Infinity", which we celebrated on Thursday evening.

Revive the Golden Twenties with Breguet!

L’instant Chanel


Watch with Roman numerals from Louis Erard.

Since I spent two days in Basel I had Friday morning off and could get lost in the alleys of the old town in Basel. I was super lucky that the sun was out and it was nice and warm. A really beautiful city!

Also an amazing booth at Baselworld had Fendi. You felt like a geologist who discovered precious stones (and watches, wrapped in fur).

On Friday I had the opportunity to discover the new Victorinox INOX watch together with Product Director François Nuñez. This year Victorinox is celebrating their 130th birthday and for this special occasion they launched the INOX watch ('inox' is French for 'stainless steel').

Next to the 100 normal tests a watch has to pass they have exclusively designed 30 additional tests, which the INOX had to survive. Here are a few examples of how the tests looked like: "INOX can, for example, withstand a 10-meter drop onto a concrete surface, have a 64-ton tank drive over it, and resist two hours in a washing machine as well as a sandstorm. It can resist variations in temperature from -51° C to +71° C and 12G forces of acceleration and deceleration. INOX has also been subjected to attack by corrosive products such as gasoline, solvents, oils, cleaning products and insecticides." Of course the watch will not look like pictured below after those tests, but it'll still work!

As I've explained in the beginning I am more of a classic watch person. I like leather straps and a simple dial. But as I got a closer look at the INOX I must say that despite its rubber strap, which is, by the way, super comfortable to wear, I really think it's classic in its own way. You can wear it on a daily basis to the office, to dinner and for a hike in the hills. It somehow adapts to its surrounding and to the occasion. A chameleon of the watches!

CORUM watches in coin-design. Very special, but I like them.

BREITLING for BENTLEY. Two of my favorite brands united for this special collection.

Messe Basel designed by Herzog & de Meuron.

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