Lips Brothers


The Lips Brothers, Moritz and Oliver, are a creative duo based in Zurich, Switzerland | Photography, Film & Art Direction

BOSS Fall/Winter 2014 Campaign


Photography by Inez van Lamsweerde and Vinoodh Matadin.

After the long-awaited first collection for HUGO BOSS under creative direction of Jason Wu here is finally the campaign for it, starring non other than Wu-muse Edie Campbell and son of Hollywood-legend Clint Eastwood, Scott Eastwood, an actor himself.

The houses’ tradition in tailoring is expressed for him and for her. Eastwood, the perfect match to present HUGO BOSS’ DNA of sartorial excellence, is dressed in formal but modern men’s suiting, suave, sophisticated and timelessly elegant.

Edie Campbell wears the key pieces from Jason Wu’s first womenswear collection, a collection that translates the masculine foundations of the BOSS brand into a quintessentially feminine interpretation - a strong, powerful and contemporary female counterpart to the BOSS man.

And after the first collection as well as the fist advertising campaign I guess we're all even more excited and curious about how Jason Wu is going to continue his journey as creative director for HUGO BOSS!


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