Lips Brothers


The Lips Brothers, Moritz and Oliver, are a creative duo based in Zurich, Switzerland | Photography, Film & Art Direction

Investing in Your Wardrobe

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The other day I was cleaning out my closet and was surprised by the amount of clothes I had hoarded over the years. The rule was: everything I didn't wear in over a year has to leave. The result was three filled clothing bags - and even though there are pieces among that I bought three, four, maybe even five years ago it crossed my mind that we are driven by trends, which results in tossing away clothes that would otherwise be considered in perfectly good condition, just because it's not trendy anymore. Don't get me wrong, I too went to H&M, Zara & Co. to buy the latest fashion, but almost always I ended up wearing it excessively until I couldn't see it anymore. By that time I'd just hit the stores and shop the new collections. Now I'd rather have the money I spent back instead of those three filled clothing bags...

My brother Moritz didn't use to be into fashion, but after his teenage years he found his personal style, which he of course has been evolving, but he always stayed true to it. He would never buy a lot each season and even though his closet was maybe half the size of mine he always had the appropriate outfits for every occasion. I on the other hand would go and buy all sorts of clothes with no target in mind so in the end for special occasions I sometimes needed to borrow stuff from Moritz. Over the past two years now I changed my direction and don't buy as much as I used to. Fashion-wise I'd go as far as to say that I have all I need (but of course what we actually need and what we want is something different) so whenever I buy something it has to be of high quality and it has to be something that won't go out of style so quickly. Why spend the money on five pair of shoes of minor quality when you can invest in one pair of shoes that still looks remarkable after four or more years of regularly wearing them?

It will of course take time to transition your closet, but in the end you'll have that one leather jacket, a pair of leather shoes you'll never get tired of wearing, a suit you want to sleep in and a winter coat that'll always make you look forward to the cold season! What I found the most interesting aspect is the fact that you actually get to know your clothes a bit better. Due to less options of combining the pieces in your closet you become more creative and try styling the same sweater in different ways that nobody will notice you had this ultra-soft cashmere sweater for two years already!

Quality over quantity. That's all I'm saying.

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