Lips Brothers


The Lips Brothers, Moritz and Oliver, are a creative duo based in Zurich, Switzerland | Photography, Film & Art Direction

Find Your Magic

Photography by Moritz Lips. Written by Oliver Lips.

What does it mean to be a man in the year of 2016?

Never before has the line between genders been so fluid. All over the world the crusade for equality, individuality, sexuality, and against racism is picking up speed. That leaves me wondering what our roles in the future might look like?
Men don’t need to be the sole provider of a family anymore, women are independent enough on their own and gender concepts disappear more and more. Times are changing. We get to choose who we want to be and what we want to do. We can free ourselves from all social constraints and gender concepts. It really doesn’t matter if – as a guy - you’re not that good at sports, don’t know your way around a drilling machine, if you don’t care about cars, or have a six-pack. On the other hand, it doesn’t matter if you love fashion, dance ballet, watch Sex and the City or get a mani-pedi (very stereotypical, I know, but I’m trying to make a point here).

Just embrace your individuality, because, frankly, with a global population of 7.4 billion people you better be an individual! In the end, that’s what makes a person interesting or attractive. With AXE’s new men’s grooming line under the motto Find Your Magic, AXE encourages men to believe in themselves, find their “thing” and free themselves from outworn role models.

Start off the day with a refreshing shower and the odorous body wash. Especially in summer, the Fragrance Release Technology comes in quite handy as it gives off a fresh burst of fragrance every time you touch your skin. Plus, the 48h antiperspirant won’t let you down when temperatures are high. Complementing these two products is the Daily Fragrance with a high quality selection of fragrances. Applied on neck and wrists it is your perfect companion for each day and occasion.

Now that my hair is a bit longer, I love to wear it a bit messier and the perfect way to achieve this look is by putting some Cream Gel into my towel-dry hair, fix it with some hairspray and let the rest of it air-dry. It takes two minutes, and looks like you just spent the day at the beach.

Details from our gorgeous and stylish room at the Marktgasse Hotel Zürich.

This post was created in collaboration with AXE. All opinions are our own.