This is Lips Brothers 3.0 – after Oliver started his first blog lips2lagerfeld.com in 2013, we re-designed the website entirely in 2015 and henceforward continued as «Lips Brothers». But the direction in which blogging evolved itself isn't something we're interested in anymore, so we re-designed the website once more to be part portfolio, part blog - simply a creative space to showcase our work and share our stories.
Now in case you’re wondering what we do or what to call us, we’ve actually asked ourselves the same question? And the best we could come up with is «Digital Creatives».
Though what has crystallized over the past years is our strong focus on photography. With Moritz being the main photographer and Oliver mostly standing in front of the camera, we have found a setup that works best for us. Over the past few years working together so closely, we built a connection other than the one we share as brothers - ideas, opinions and values are synchronous.
As «Lips Brothers» we want to continue our photography and create unique stories with inspiring and like-minded people and brands. Past and ongoing collaboration partners include Calvin Klein, Carl F. Bucherer, Diesel, HUGO by Hugo Boss, IWC Schaffhausen, Pedro Singapore and Samsung, whereas new projects will involve us art directing and photographing other people as well.
Since 2015 we have also engaged in the family-owned furniture store Wohnhilfe in Zurich. The traditional furniture store dated back to 1945 has received a complete re-branding in August 2017 and we continue to create all digital and marketing strategies including the website and social media channels.
A new project that we launched in September 2017 together with Carrie from the well-known Zurich food blog Harry’s Ding is focusing on social media content creation. curate is helping mainly Swiss businesses with their social media platforms as we handle photography and video creation, storytelling, posting and analytics.
We honestly don’t know how we ended up doing what we do, because we both come from completely different backgrounds (work-wise that is of course). A big part from our inspiration derives from our travels and the people we meet to help us grow and keep an open mind. Perhaps it is even a pathfinder or at least a compass to help us walk in the right direction and find out what it really is that we want.
Is this the last change this website is going to see? Probably not. Do we know where we’ll be in five years? Absolutely not. Are we happy with what we’re doing? Yes! But make no mistake, the world we present to you on this website and our social medias may seem flawless, but not everything is the way it seems... We all have our moments of doubt and insecurity – it’s what we learn from these moments that shape us.